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Not so long ago it was exciting to be a direct marketer. If you had an ounce of imagination you were given free-reign to take that creativity and make something special. Those were the days when the piece itself held the power in marketing.
It used to be that the focus for a marketing campaign was fairly cut and dried. You either marketed directly to a male or a female. Granted looking back now on some of these ads we might wonder what the heck the marketer was thinking when he designed a campaign to begin with!  They did however make an impression.
Previously a direct marketer only needed to devise an ad and then find a simple slogan or jingle that coincided with the graphics and copy. Bingo, companies were noticed and products were sold. Today that creativity is being stalled by the mechanics of marketing. No longer can a designer fly by the seat of their pants and create something significant without looking at analytics and metrics first.

There are many pieces of advice out there when it comes to SEO article writing. It seems nearly everyone wants to tell you what to do or what not to do. If you're an up and coming Web writer, it can be hard to decipher all the many pieces of advice that are out there and determine what is really best for you. When it comes to writing for the Internet, learning keywords is going to be important.
SEO stands for search engine optimization and it refers to how content on the Internet is indexed by the search engines so that Web users can find it. For example, content optimized for the keyword phrase "cat grooming" would be ranked in the search engine among other sites or pages that are optimized for cat grooming.

Most Internet savvy people, are well aware that Google Sites have consistently been the leader in the U.S. core search market, followed by Yahoo! Sites, and Microsoft Sites. Recently however, both Yahoo! and Microsoft have experienced respectable search market gains; in the United States. Perhaps this can be attributed to the introduction of new website navigation, and the 10-year deal (between Yahoo! and Microsoft) announced in July 2009; that sees Bing eventually powering Yahoo! Search.
Regardless, as the search marketplace evolves, it is very important to be aware of the major search engine players; and the influence they have on consumer search. Here is a current (April 2010) description of the most influential search providers: