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Traffic to our online business is vital, that is why we need as much targeted traffic coming to our website so we can generate sales or leads. Here are some tips how you can increase your website rankings and get more targeted traffic.
Add Value First

Create a site with valuable content, products or services. If you don't give value to your own website why do you expect search engines to give value to it in first place? If you have a blog about "internet marketing" then your visitors would expect you to share your thoughts, ideas, ventures, success and failure stories or even to show them something they didn't know about.
If you have a website where you sell products, then tell your visitors why they need this product, what would their benefits be by using this product. That is what I mean with "add value" to your site and content, only then visitors will follow.
Do your homework, find the proper keywords you need to target
Research what keywords people use most often on search engines that pertain to your products or services. There are hundreds of people that fail with their online business because they have weak internet marketing knowledge (and even weaker SEO knowledge). If you have a pizza restaurant in New York, you would not want to try target keywords like: pizza or your restaurants name. Instead try to target a keyword that has search volume and has to do with your business, just as an idea would be: Best Pizza Place in New York or Pizza Restaurant in New York following by your restaurants name.
Engage your visitors (or other people that share the same interests as you)
Engaging with visitors, i.e. leading them into leaving a comment into your posts, following and responding to their comments, creating a communication will make so that those visitors come back to your site. We are humans, and eager to have communication. Not only this will bring you regular visitors (subscribers to your RSS or newsletter) but you will most likely get your site linked from these same visitors websites when they mention a discussion or something you wrote about. Each and every inbound link gives more authority and more value to your site.
Prepare your website for search engines (but don't forget visitors too)
It is important that your websites layout is search engine friendly, but by paying too much attention to that happens that web design (or seo) companies forget about the web usability (at least small wanna-be internet marketers do this) and the value of an easy-to-use website where visitors can easily find their way through your site.
SEO wise, your website should have included your main keywords in the first heading of the site and this heading should be as close as possible to the body start. The menu should be textual based so search engine spider bots can follow those links and crawl your other pages. The content should be as close as possible to the start the body tag, and each page should have a rough of 1.5-1.7% keyword density for your targeted keywords. This tells the search engine what this site is about and for which words you should rank (warning: overusing keywords will lead to keyword stuffing for which your site might suffer a penalty).
Marketing your website the proper way
There are different ways how you could do internet marketing to your website, and each method might work for one site but not for another one. Lets take the pizza restaurant example once again. Your pizza restaurant is well known in your block in New York, but one block further perhaps nobody heard of it, tourists that visit new york will most likely make a research on internet where they can find the best places to eat something. Here are few ways how you can market your website online

• Press releases - Your restaurant has been launched online just now. Perfect, let people know by publishing and spreading a press release about your restaurant. Where is located, what can guests expect from your restaurant etc...in simple words, pre-sell your services online already. But do not forget to link to your website from each press-release by using as anchor text the keywords for which you want to rank (assuming you have made your homework already). This will lead into more readers, and perhaps some big website will catch the story and link to your site.
• Directory submission - Very old still, but still works. Having links from valuable directories such as DMOZ, Google directory, Yahoo directory etc increases authority of your website (with each gained link, your authority increases by just a bit).

2010 SEO Priorities
As we know, search engine optimization not only it depends from search engine to search engine, but often the same engines change their algorithm and the way how they give value to each and every site.
The 2010 SEO news keyword is: Website speed. And it completely makes sense, a website that is taking forever to load should not be ranking at all. What is the point of directing a visitor to a website that will never load? Try to create a website that is loading fast (serving your visitors as fast as possible with your content/services/products)>